and Omnichannel Challenges
Leading Global Software and Consulting Solutions
Non-Stop Growth
Since we were founded, we’ve experienced explosive growth – and we’re only accelerating.
enVista is Founded
Freight Audit and Payment Solution is Launched
Microsoft Practice is Launched
Design Build Practice is Launched
Managed Services Practice is Launched
Development Begins on Enspire Commerce
Enspire Commerce is Launched
8X Inc. 500 Fastest Growing Company
enVista Breaks $100M in Revenue
Product Assortment
Strategy Tips
For instance, if your store is targeting consumers of niche skincare brands, you will want to offer more depth in your product assortment since these customers are likely looking for a deep product assortment they can’t easily access elsewhere. On the other hand, if you’re opening a general beauty product store in a mid-sized town, you’ll want to increase product breadth and select a varied product mix to cater to the more diverse customer segment you are targeting.
You must understand your customers before creating your product assortment. When customers are disappointed, they tend to move to the nearest location carrying the product they want, so this is important to get right from the beginning. You can also use this information to create a targeted pricing strategy, such as two-for-one sales or placing small-purchase items near the related item to encourage impulse purchases.
For physical stores, observe how the average customer comes to purchase decisions. What products do they come in for? What additional products do they tend to impulse buy? What items are commonly purchased together? What colors and sizes sell out first? What colors and sizes usually remain? These are a few things to consider when optimizing product assortment for a physical retail location. Ensure you have the right products available when a customer comes in to purchase, otherwise they will likely seek out a competitor who does.
Online stores are slightly simpler to observe, since you can track how customers interact with your website and what site searches are performed most frequently. What items do buyers tend to add on to purchases? What items are often purchased together? This data can be used to a) make sure you stock in-demand items, and b) suggest other items that the consumer would like based on previous searches/purchases.
A good example of seasonal merchandise is Christmas-related items. Most retailers stock them during the holiday period but not during the rest of the year. Failing to stock Christmas-related in time could cause a large loss of sales. You can use historical data to see when consumer demand for certain items is likely to spike, ensuring you have the right assortment of products in stock. An example of locality could be a fashion retailer near a beach in Florida stocking more swimsuits in summer than a clothing store in Alaska.
Seasonality and locality seem simple but understanding how they impact your target customer base is imperative to picking the right product mix for your store.
Discover our supply chain solutions.
enVista’s solutions drive business growth with strategic supply chain network optimization. Through our supply chain consulting services, we generate competitive advantage through reduced costs, improved service levels, reduced overall cycle times and streamlined processes and systems.
Omnichannel Strategy
Inventory Management
Direct to Consumer
S&OP
3PL Evaluation and Selection
Transformation Management
Product Development and Sourcing Strategy
Leverage best practices in inventory optimization, Lean process improvement, transportation management, facility design and solutions implementation for a competitive solution.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Learn More →
Omnichannel Strategy
Inventory Management
Direct to Consumer
S&OP
3PL Evaluation and Selection
Transformation Management
Product Development and Sourcing Strategy
Discover our supply chain solutions.
enVista’s solutions drive business growth with strategic supply chain network optimization. Through our supply chain consulting services, we generate competitive advantage through reduced costs, improved service levels, reduced overall cycle times and streamlined processes and systems.
Supply Chain Network Design
Omnichannel Strategy
Inventory Management
Direct to Consumer
S&OP
3PL Evaluation and Selection
Transformation Management
Product Development and Sourcing Strategy
Supply Chain Network Design
Leverage best practices in inventory optimization, Lean process improvement, transportation management, facility design and solutions implementation for a competitive solution.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Learn More →
Omnichannel Strategy
Inventory Management
Direct to Consumer
S&OP
3PL Evaluation and Selection
Transformation Management
Product Development and Sourcing Strategy
Non-Stop Growth
Since we were founded, we’ve experienced explosive growth – and we’re only accelerating.