{"id":42871,"date":"2021-01-26T17:41:00","date_gmt":"2021-01-26T17:41:00","guid":{"rendered":"http:\/\/sticky-highjinx.flywheelsites.com\/?p=42871"},"modified":"2025-03-04T05:26:00","modified_gmt":"2025-03-04T10:26:00","slug":"nrf-2021-session-recap-why-oms-is-the-key-to-omnichannel-agility-profitability-and-transformation","status":"publish","type":"post","link":"https:\/\/envistacorp.com\/en-au\/2021\/01\/26\/nrf-2021-session-recap-why-oms-is-the-key-to-omnichannel-agility-profitability-and-transformation\/","title":{"rendered":"NRF 2021 Session Recap: Why OMS Is the Key to Omnichannel Agility, Profitability and Transformation"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>National Retail Federation\u2019s NRF 2021 Chapter 1 event was held virtually for the first time, taking place January 12-14, and January 19, 21-22, 2021. Following enVista\u2019s <a href=\"https:\/\/envistacorp.com\/blog\/nrf-2021-recap-retails-first-cio-fireside-chat-and-witness-protection-program-session-by-envista\/\">CIO Fireside Chat and Witness Protection Program session<\/a> on January 13, 2021, enVista\u2019s second session took place January 14, 2021. The session, entitled \u201cWhy OMS Is the Key to Omnichannel Agility, Profitability and Transformation,\u201d featured Jim Barnes, CEO of enVista, and Brendan Witcher, VP and Principal Analyst of Forrester.<\/p>\n\n\n\n<p>Because COVID-19 has created a digitized, connected omnichannel world and forced consumers to become channel-agnostic, omnichannel agility is more important than ever. Consumers are being trained to expect omnichannel services everywhere, by everyone. With this in mind, it\u2019s vital to have the proper order management system (OMS) in place to ensure a positive customer experience while remaining profitable.<\/p>\n\n\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"52755\" class=\"elementor elementor-52755\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8de2c8a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"98924\" data-id=\"8de2c8a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2163ed\" data-eae-slider=\"15735\" data-id=\"d2163ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-5ac7440 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"25246\" data-id=\"5ac7440\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"aux-parallax-section has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5eee6fa\" data-eae-slider=\"32015\" data-id=\"5eee6fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d23f41a elementor-grid-1 elementor-posts--align-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"d23f41a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-85828 post type-post status-publish format-standard has-post-thumbnail hentry category-white-paper tag-inventory-management tag-manufacturing tag-commerce tag-supply-chain\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/web.envistacorp.com\/12-dirty-little-secrets-of-inventory-optimization\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/12\/MicrosoftTeams-image-20.jpg\" class=\"attachment-full size-full wp-image-85829\" alt=\"A business report cover shows a person in a yellow safety vest using a tablet, with the title: \u201c12 Dirty Little Secrets Retailers and Manufacturers Need to Know About Inventory Optimization\u201d on a blue and gold background.\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b37cae7\" data-eae-slider=\"66006\" data-id=\"b37cae7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f47ab32 elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"f47ab32\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-85828 post type-post status-publish format-standard has-post-thumbnail hentry category-white-paper tag-inventory-management tag-manufacturing tag-commerce tag-supply-chain\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/web.envistacorp.com\/12-dirty-little-secrets-of-inventory-optimization\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/12\/MicrosoftTeams-image-20-300x300.jpg\" class=\"attachment-medium size-medium wp-image-85829\" alt=\"A business report cover shows a person in a yellow safety vest using a tablet, with the title: \u201c12 Dirty Little Secrets Retailers and Manufacturers Need to Know About Inventory Optimization\u201d on a blue and gold background.\" srcset=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/12\/MicrosoftTeams-image-20-300x300.jpg 300w, https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/12\/MicrosoftTeams-image-20-150x150.jpg 150w, https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/12\/MicrosoftTeams-image-20-60x60.jpg 60w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">White Paper<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/web.envistacorp.com\/12-dirty-little-secrets-of-inventory-optimization\" target=&quot;_blank&quot;>\n\t\t\t\t12 Dirty Little Secrets Retailers and Manufacturers Need to Know About Inventory Optimization\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Get the low-down on the secrets retailers and manufacturers need to know about inventory optimization. <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/web.envistacorp.com\/12-dirty-little-secrets-of-inventory-optimization\" aria-label=\"Read more about 12 Dirty Little Secrets Retailers and Manufacturers Need to Know About Inventory Optimization\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tDownload\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-considerations-for-retailers-and-common-challenges\">Key Considerations for Retailers and Common Challenges<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-technical-challenges-go-beyond-the-obvious-oms-implementation-and-management\"><strong>Technical challenges go beyond the obvious OMS implementation and management<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Challenge: Inventory planning systems managing cross-channel demand signals to optimise in-store inventory levels<\/li><li>Challenge: Having the technology to pick, pack, store and\/or ship orders from the store<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-common-miss-that-has-a-huge-impact-on-costs-and-cx-is-failing-to-adjust-inventory-strategies\"><strong>A common miss that has a huge impact on costs and CX is failing to adjust inventory strategies<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Challenge: Adjusting in-store inventory\/increasing safety stock to account for increases in in-store fulfilment demand<\/li><li>Challenge: Inventory accuracy \u2013 ensuring that the product ordered online is actually available in-store for picking and packing<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-logistical-operations-are-often-last-to-be-fixed-but-will-lead-to-missing-on-customer-expectations\"><strong>Logistical operations are often last to be fixed, but will lead to missing on customer expectations<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Challenge: Developing and implementing new processes to efficiently accept, pick and pack online orders<\/li><li>Challenge: Delivering on customer service level agreements, such as time between order placement and pickup notification<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-forgotten-stakeholder-is-usually-the-store-employee-but-their-buy-in-is-critically-important\"><strong>The forgotten stakeholder is usually the store employee, but their buy-in is critically important<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Challenge: Managing incentives and goals to align with supporting omnichannel, such as giving credit for online orders<\/li><li>Challenge: Training store staff to pick and pack online orders<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-finally-how-customer-interaction-elements-align-with-their-expectations-can-be-hard-to-manage\">Finally, how customer interaction elements align with their expectations can be hard to manage<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Challenge: Determining the right communication tools to notify customers when orders are ready (email, text, call, etc.)<\/li><li>Challenge: Information presented on the website<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-measuring-success-is-a-critical-part-of-know-what-is-working-and-more-importantly-what-is-not\"><strong>Measuring success is a critical part of know what is working, and more importantly, what is not<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Challenge: Putting in place the right metrics for in-store fulfilment programs<\/li><\/ul>\n\n\n\n<p>While omnichannel will only continue to become more complex in the next few years, as will the various ways in which retailers fulfill orders, an OMS is vital to addressing the above challenges. A robust OMS is key to transforming to meet customer expectations and delivering customer experiences as inventory costs increase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-actionable-takeaways-for-retailers\">Actionable Takeaways for Retailers<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Don\u2019t check the box too soon on omnichannel capabilities \u2013 \u201cgood enough\u201d is a great way to lose customers. Fix those non-technical areas of omnichannel.<\/li><li>Metrics, metrics, metrics \u2013 you cannot use multi-channel metrics to measure omnichannel success. Establish operational KPIs that ultimately impact the customer journey.<\/li><li>Use omnichannel as a competitive weapon against those retailers who cannot provide such services, in particular, the pure-play online retailers.<\/li><\/ul>\n\n\n\n<p>View the full session presentation below to learn more about product forecasting, dynamic fulfilment and replenishment and how an OMS can address the challenges listed above. Check out the continued <a href=\"\/blog\/nrf-qa-continued-with-jim-barnes-why-oms-is-the-key-to-omnichannel-agility-profitability-and-transformation\">Q&amp;A with Jim Barnes here<\/a> for answers to some of the session\u2019s questions. <\/p>\n\n\n\n<p><a href=\"https:\/\/envistacorp.com\/contact\/\">Interested in learning more about enVista\u2019s omnichannel solutions? Let\u2019s have a conversation<\/a>.\u2122<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In enVista\u2019s NRF 2021 session recap, we discuss why OMS is the key to omnichannel agility, profitability and transformation. Learn more here.<\/p>\n","protected":false},"author":22,"featured_media":42872,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[3475],"tags":[3776,3585,3514],"class_list":["post-42871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-omnichannel","tag-order-management-systems","tag-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NRF 2021: OMS for Agility &amp; Profitability | enVistaNRF 2021: OMS for Agility &amp; Profitability | enVista<\/title>\n<meta name=\"description\" content=\"In enVista\u2019s NRF 2021 session recap, we discuss why OMS is the key to omnichannel agility, profitability and transformation. Learn more here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/envistacorp.com\/en-au\/2021\/01\/26\/nrf-2021-session-recap-why-oms-is-the-key-to-omnichannel-agility-profitability-and-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NRF 2021: OMS for Agility &amp; Profitability | enVistaNRF 2021: OMS for Agility &amp; Profitability | enVista\" \/>\n<meta property=\"og:description\" content=\"In enVista\u2019s NRF 2021 session recap, we discuss why OMS is the key to omnichannel agility, profitability and transformation. 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