{"id":43200,"date":"2017-07-25T17:25:00","date_gmt":"2017-07-25T17:25:00","guid":{"rendered":"http:\/\/sticky-highjinx.flywheelsites.com\/?p=43200"},"modified":"2025-03-03T08:03:57","modified_gmt":"2025-03-03T13:03:57","slug":"are-you-getting-the-most-out-of-your-crm","status":"publish","type":"post","link":"https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/","title":{"rendered":"Are You Getting the Most Out of Your CRM?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>For much of their history, businesses have used customer relationship management systems (CRM) as nothing more than a digital contact repository with no real touchpoints. Companies that knew they needed to keep up with the speed of innovation knew that they had to digitize their contact database, but it was done with no real end in mind. But with recent innovations, when a business is properly utilizing CRM, it is allowed to reach its full potential. With a plethora of additional features and services added over the last several years, CRMs bring a return of investment (ROI) of $8.71 for every dollar spent. This makes CRM a must have for any business in today\u2019s customer-focused marketplace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-benefits-of-a-crm\"><br>What Are the Benefits of a CRM?<\/h2>\n\n\n\n<p>Successfully implementing a CRM can provide benefits in a variety of ways for an organisation.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sales\"><strong>Sales<\/strong><\/h3>\n\n\n\n<p>Using CRM as a tool helps gain a more complete view of the customer. A CRM can also improve integration points with solutions the sales team already has familiarity with, such as Outlook.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mobile\"><strong>Mobile<\/strong><\/h3>\n\n\n\n<p>Many CRM applications are now available for phones and tablets \u2013 this is becoming a critical component for sales representatives who access customer information and perform tasks at times when they are not at their workstation.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-collaboration\"><strong>Collaboration<\/strong><\/h3>\n\n\n\n<p>When each team has access to the same customer data system and previous touchpoints they can tailor their efforts to deliver the best possible customer service experience.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-field-service\"><strong>Field Service<\/strong><\/h3>\n\n\n\n<p>Field Service capabilities in CRM gives companies the ability to manage a mobile workforce and deliver products and services to the clients\u2019 location.<\/p>\n\n\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"53361\" class=\"elementor elementor-53361\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b20eed2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"28454\" data-id=\"b20eed2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4da46b\" data-eae-slider=\"80249\" data-id=\"a4da46b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-af85717 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"29075\" data-id=\"af85717\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"aux-parallax-section has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94591d3\" data-eae-slider=\"49729\" data-id=\"94591d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3da8d1 elementor-grid-1 elementor-posts--align-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"b3da8d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-100095 post type-post status-publish format-standard has-post-thumbnail hentry category-white-paper tag-dynamics-365 tag-microsoft\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/web.envistacorp.com\/hidden-treasures-advanced-warehousing\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"582\" src=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2022\/10\/image-2025-04-09T153950.688-768x582.jpg\" class=\"attachment-medium_large size-medium_large wp-image-117516\" alt=\"A man in a white shirt stands in a warehouse, holding and reviewing a clipboard. Shelves filled with boxes line the space, and another person in a yellow vest is visible in the background.\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-860af14\" data-eae-slider=\"35070\" data-id=\"860af14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32bfd00 elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"32bfd00\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-100095 post type-post status-publish format-standard has-post-thumbnail hentry category-white-paper tag-dynamics-365 tag-microsoft\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/web.envistacorp.com\/hidden-treasures-advanced-warehousing\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2022\/10\/image-2025-04-09T153950.688-300x300.jpg\" class=\"attachment-medium size-medium wp-image-117516\" alt=\"A man in a white shirt stands in a warehouse, holding and reviewing a clipboard. Shelves filled with boxes line the space, and another person in a yellow vest is visible in the background.\" srcset=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2022\/10\/image-2025-04-09T153950.688-300x300.jpg 300w, https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2022\/10\/image-2025-04-09T153950.688-150x150.jpg 150w, https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2022\/10\/image-2025-04-09T153950.688-60x60.jpg 60w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">White Paper<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/web.envistacorp.com\/hidden-treasures-advanced-warehousing\" target=&quot;_blank&quot;>\n\t\t\t\tHidden Treasures of Advanced Warehousing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Make the most of Microsoft Dynamics 365\u2019s Advanced Warehousing module and gain insight into the hidden treasures to unlock value.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/web.envistacorp.com\/hidden-treasures-advanced-warehousing\" aria-label=\"Read more about Hidden Treasures of Advanced Warehousing\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tDownload\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-case-for-crm\">The Case for CRM<\/h2>\n\n\n\n<p>Companies see the benefits of these features in a CRM in three main ways: <strong>increased revenue, operational excellence and visibility, and increased customer satisfaction<\/strong>. Because CRM allows for personalization amongst customer touchpoints overall customer acquisition efforts are aided which leads to a return on customer investment. CRM also provides the opportunity for cross-selling and up-selling to customers. Equally important for many organisations, is the effective use of a CRM to improve forecasting accuracy, which gives executives a more complete and accurate picture of the opportunity pipeline.<\/p>\n\n\n\n<p>CRM also aids businesses in achieving operational excellence by streamlining and automating customer contact. The software can provide a number of key performance indicators (KPI) that will help the business work toward operational excellence. These include: order fulfilment cycle time, percent of orders on time, percent of orders returned, customer complaints, and average response time to queries.<\/p>\n\n\n\n<p>According to the 2012 customer service report by Echo Communications, three out of four people have said that they have spent more money with a business thanks to a history of positive customer experiences. It is no shock then that CRM provides a huge benefit to companies because of how they help increase customer satisfaction. CRM helps organisations determine the unique requirements of customer segments and adapt to changing customer needs and market trends. With the detailed logs of customer interactions and any potential complaints or questions that may come, businesses are able to resolve them in the quickest possible way. Because of this, CRM has shown to increase customer retention rates by up to 27 percent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Successfully implementing a CRM can provide benefits in a variety of ways for an organisation.<\/p>\n","protected":false},"author":22,"featured_media":34968,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[3475],"tags":[3541,3561,3574],"class_list":["post-43200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-customer-relationship-management","tag-microsoft","tag-software-implementation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximizing Your CRM&#039;s Potential | enVista<\/title>\n<meta name=\"description\" content=\"Successfully implementing a CRM can provide benefits in a variety of ways for an organisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximizing Your CRM&#039;s Potential | enVista\" \/>\n<meta property=\"og:description\" content=\"Successfully implementing a CRM can provide benefits in a variety of ways for an organisation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"enVista Australia\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-25T17:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T13:03:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/05\/software-evaluation-and-selection-brochure.png\" \/>\n\t<meta property=\"og:image:width\" content=\"675\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"enVista Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enVista Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Maximizing Your CRM's Potential | enVista","description":"Successfully implementing a CRM can provide benefits in a variety of ways for an organisation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/","og_locale":"en_US","og_type":"article","og_title":"Maximizing Your CRM's Potential | enVista","og_description":"Successfully implementing a CRM can provide benefits in a variety of ways for an organisation.","og_url":"https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/","og_site_name":"enVista Australia","article_published_time":"2017-07-25T17:25:00+00:00","article_modified_time":"2025-03-03T13:03:57+00:00","og_image":[{"width":675,"height":675,"url":"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/05\/software-evaluation-and-selection-brochure.png","type":"image\/png"}],"author":"enVista Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enVista Marketing","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/#article","isPartOf":{"@id":"https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/"},"author":{"name":"enVista Marketing","@id":"https:\/\/envistacorp.com\/en-au\/#\/schema\/person\/c938d19b1c760a4e1c353086018cb894"},"headline":"Are You Getting the Most Out of Your CRM?","datePublished":"2017-07-25T17:25:00+00:00","dateModified":"2025-03-03T13:03:57+00:00","mainEntityOfPage":{"@id":"https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/"},"wordCount":534,"commentCount":0,"publisher":{"@id":"https:\/\/envistacorp.com\/en-au\/#organization"},"image":{"@id":"https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/05\/software-evaluation-and-selection-brochure.png","keywords":["Customer Relationship Management","Microsoft","Software Implementation"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/","url":"https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/","name":"Maximizing Your CRM's Potential | enVista","isPartOf":{"@id":"https:\/\/envistacorp.com\/en-au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/#primaryimage"},"image":{"@id":"https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/05\/software-evaluation-and-selection-brochure.png","datePublished":"2017-07-25T17:25:00+00:00","dateModified":"2025-03-03T13:03:57+00:00","description":"Successfully implementing a CRM can provide benefits in a variety of ways for an organisation.","breadcrumb":{"@id":"https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/#primaryimage","url":"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/05\/software-evaluation-and-selection-brochure.png","contentUrl":"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/05\/software-evaluation-and-selection-brochure.png","width":675,"height":675,"caption":"A person uses a tablet displaying code, with multiple computer monitors showing programming scripts on a modern desk in a tech workspace."},{"@type":"BreadcrumbList","@id":"https:\/\/envistacorp.com\/en-au\/2017\/07\/25\/are-you-getting-the-most-out-of-your-crm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/envistacorp.com\/en-au\/"},{"@type":"ListItem","position":2,"name":"Are You Getting the Most Out of Your CRM?"}]},{"@type":"WebSite","@id":"https:\/\/envistacorp.com\/en-au\/#website","url":"https:\/\/envistacorp.com\/en-au\/","name":"enVista Australia","description":"Enabling Enterprise Commerce","publisher":{"@id":"https:\/\/envistacorp.com\/en-au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/envistacorp.com\/en-au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/envistacorp.com\/en-au\/#organization","name":"enVista Australia","url":"https:\/\/envistacorp.com\/en-au\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/envistacorp.com\/en-au\/#\/schema\/logo\/image\/","url":"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/10\/enVista_Logo_White-1.png","contentUrl":"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/10\/enVista_Logo_White-1.png","width":348,"height":152,"caption":"enVista Australia"},"image":{"@id":"https:\/\/envistacorp.com\/en-au\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/envistacorp.com\/en-au\/#\/schema\/person\/c938d19b1c760a4e1c353086018cb894","name":"enVista Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/908735372279b00297ea13e45a4947cdb05e2ee7244abfcfb3ea9d263679fa53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/908735372279b00297ea13e45a4947cdb05e2ee7244abfcfb3ea9d263679fa53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/908735372279b00297ea13e45a4947cdb05e2ee7244abfcfb3ea9d263679fa53?s=96&d=mm&r=g","caption":"enVista Marketing"},"description":"enVista was founded by supply chain and technology experts in response to market demand for skilled consulting services. Read posts by our Thought Leaders.","url":"https:\/\/envistacorp.com\/en-au\/author\/envistamarketing\/"}]}},"_links":{"self":[{"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/posts\/43200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/comments?post=43200"}],"version-history":[{"count":0,"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/posts\/43200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/media\/34968"}],"wp:attachment":[{"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/media?parent=43200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/categories?post=43200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/tags?post=43200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}