{"id":43316,"date":"2019-02-19T15:28:00","date_gmt":"2019-02-19T15:28:00","guid":{"rendered":"http:\/\/sticky-highjinx.flywheelsites.com\/?p=43316"},"modified":"2025-03-04T02:38:21","modified_gmt":"2025-03-04T07:38:21","slug":"how-omni-channel-brands-can-enable-strategic-drop-ship-program","status":"publish","type":"post","link":"https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/","title":{"rendered":"[Video] &#8211; How Omni-Channel Brands Can Enable a Strategic Dropship Program"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>\n<h2 class=\"wp-block-heading\" id=\"h-implementing-dropship-for-retailers-and-distributors\"><strong>Implementing Dropship for Retailers and Distributors<\/strong><\/h2>\n\n\n\n<p>Dropshipping is when retailers or distributors directly utilize vendor or third party inventory to fulfill customer orders. For brands that want to enable endless aisle to improve customer service and capture sales, adding dropship capabilities is a game-changer.<\/p>\n\n\n\n<p>Vendor dropship programs are a great way to leverage your suppliers and trading partners to increase item assortment, reduce inventory carrying costs and optimise order routing based on inventory position. However, to realize these benefits, you need an effective approach.<\/p>\n\n\n\n<p>Some of the key considerations&nbsp;when implementing and sustaining a successful dropship programme are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relationship management within the retailer&#8217;s network: merchandising, purchasing, operations and customer service<\/li>\n\n\n\n<li>Retailer\/vendor relationships &#8211; protecting your brand to ensure your vendors are an extension of your company<\/li>\n\n\n\n<li>Exception management to make sure customer experience goals are met<\/li>\n<\/ul>\n\n\n\n<p>For a full discussion on launching a strategic vendor dropship program, watch my presentation from NRF&#8217;s Big Show 2019 with Chadwick Hamby of GNC: &#8220;Vendor Dropship: How Omni-Channel Brands Can Enable a Strategic Dropship Program.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-omni-channel-brands-can-enable-a-strategic-dropship-program\"><strong>How Omni-Channel Brands Can Enable a Strategic Dropship Program<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Vendor Drop Ship: How Omni-Channel Brands Can Enable a Strategic Drop Ship Program\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Wm9_k-Wykkk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p>Dropshipping can be an effective way to improve customer service and capture sales. However, it&#8217;s critical that you have the right approach, <a href=\"https:\/\/envistacorp.com\/technology\/unified-commerce-platform\/dropship\/\">dropshipping software<\/a> and expectations to successfully get your programme off the ground.<\/p>\n\n\n\n<p>To learn how enVista can partner with you on your vendor dropship or omni-channel goals, reach out to <a href=\"https:\/\/envistacorp.com\/contact\/\">start the conversation!\u00a0<\/a><\/p>\n\n\n\n<p>Watch how enVista enabled GNC&#8217;s dropshipping initatives in <a href=\"https:\/\/envistacorp.com\/resource\/video\/video-testimonial\/gnc-dropship-video-testimonial\/\">their video testimonial<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dropshipping can be a game-changer for omnichannel retailers and brands. Learn what it takes to launch a strategic dropship program.<\/p>\n","protected":false},"author":22,"featured_media":43317,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[3475],"tags":[3610,3776,3514],"class_list":["post-43316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-dropshipping","tag-omnichannel","tag-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic Dropship Program for Omni-Channel Brands | enVista<\/title>\n<meta name=\"description\" content=\"Dropshipping can be a game-changer for omnichannel retailers and brands. Learn what it takes to launch a strategic dropship program.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Dropship Program for Omni-Channel Brands | enVista\" \/>\n<meta property=\"og:description\" content=\"Dropshipping can be a game-changer for omnichannel retailers and brands. Learn what it takes to launch a strategic dropship program.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/\" \/>\n<meta property=\"og:site_name\" content=\"enVista Australia\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-19T15:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T07:38:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/06\/nrf-presentation-cover_vendor-drop-ship-800w.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"397\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"enVista Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enVista Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategic Dropship Program for Omni-Channel Brands | enVista","description":"Dropshipping can be a game-changer for omnichannel retailers and brands. Learn what it takes to launch a strategic dropship program.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/","og_locale":"en_US","og_type":"article","og_title":"Strategic Dropship Program for Omni-Channel Brands | enVista","og_description":"Dropshipping can be a game-changer for omnichannel retailers and brands. Learn what it takes to launch a strategic dropship program.","og_url":"https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/","og_site_name":"enVista Australia","article_published_time":"2019-02-19T15:28:00+00:00","article_modified_time":"2025-03-04T07:38:21+00:00","og_image":[{"width":800,"height":397,"url":"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/06\/nrf-presentation-cover_vendor-drop-ship-800w.png","type":"image\/png"}],"author":"enVista Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enVista Marketing","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/#article","isPartOf":{"@id":"https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/"},"author":{"name":"enVista Marketing","@id":"https:\/\/envistacorp.com\/en-au\/#\/schema\/person\/c938d19b1c760a4e1c353086018cb894"},"headline":"[Video] &#8211; How Omni-Channel Brands Can Enable a Strategic Dropship Program","datePublished":"2019-02-19T15:28:00+00:00","dateModified":"2025-03-04T07:38:21+00:00","mainEntityOfPage":{"@id":"https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/"},"wordCount":271,"commentCount":0,"publisher":{"@id":"https:\/\/envistacorp.com\/en-au\/#organization"},"image":{"@id":"https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/#primaryimage"},"thumbnailUrl":"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/06\/nrf-presentation-cover_vendor-drop-ship-800w.png","keywords":["Dropshipping","Omnichannel","Retail"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/","url":"https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/","name":"Strategic Dropship Program for Omni-Channel Brands | enVista","isPartOf":{"@id":"https:\/\/envistacorp.com\/en-au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/#primaryimage"},"image":{"@id":"https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/#primaryimage"},"thumbnailUrl":"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/06\/nrf-presentation-cover_vendor-drop-ship-800w.png","datePublished":"2019-02-19T15:28:00+00:00","dateModified":"2025-03-04T07:38:21+00:00","description":"Dropshipping can be a game-changer for omnichannel retailers and brands. Learn what it takes to launch a strategic dropship program.","breadcrumb":{"@id":"https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/#primaryimage","url":"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/06\/nrf-presentation-cover_vendor-drop-ship-800w.png","contentUrl":"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/06\/nrf-presentation-cover_vendor-drop-ship-800w.png","width":800,"height":397,"caption":"Two men sit on a panel stage at NRF 2019 Retail\u2019s Big Show, with the words \u201cON POINT\u201d in large letters behind them and empty chairs beside them. The audience is partially visible in the foreground."},{"@type":"BreadcrumbList","@id":"https:\/\/envistacorp.com\/en-au\/2019\/02\/19\/how-omni-channel-brands-can-enable-strategic-drop-ship-program\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/envistacorp.com\/en-au\/"},{"@type":"ListItem","position":2,"name":"[Video] &#8211; How Omni-Channel Brands Can Enable a Strategic Dropship Program"}]},{"@type":"WebSite","@id":"https:\/\/envistacorp.com\/en-au\/#website","url":"https:\/\/envistacorp.com\/en-au\/","name":"enVista Australia","description":"Enabling Enterprise Commerce","publisher":{"@id":"https:\/\/envistacorp.com\/en-au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/envistacorp.com\/en-au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/envistacorp.com\/en-au\/#organization","name":"enVista Australia","url":"https:\/\/envistacorp.com\/en-au\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/envistacorp.com\/en-au\/#\/schema\/logo\/image\/","url":"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/10\/enVista_Logo_White-1.png","contentUrl":"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/10\/enVista_Logo_White-1.png","width":348,"height":152,"caption":"enVista Australia"},"image":{"@id":"https:\/\/envistacorp.com\/en-au\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/envistacorp.com\/en-au\/#\/schema\/person\/c938d19b1c760a4e1c353086018cb894","name":"enVista Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/908735372279b00297ea13e45a4947cdb05e2ee7244abfcfb3ea9d263679fa53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/908735372279b00297ea13e45a4947cdb05e2ee7244abfcfb3ea9d263679fa53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/908735372279b00297ea13e45a4947cdb05e2ee7244abfcfb3ea9d263679fa53?s=96&d=mm&r=g","caption":"enVista Marketing"},"description":"enVista was founded by supply chain and technology experts in response to market demand for skilled consulting services. Read posts by our Thought Leaders.","url":"https:\/\/envistacorp.com\/en-au\/author\/envistamarketing\/"}]}},"_links":{"self":[{"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/posts\/43316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/comments?post=43316"}],"version-history":[{"count":0,"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/posts\/43316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/media\/43317"}],"wp:attachment":[{"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/media?parent=43316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/categories?post=43316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/envistacorp.com\/en-au\/wp-json\/wp\/v2\/tags?post=43316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}