{"id":43833,"date":"2018-10-04T17:23:00","date_gmt":"2018-10-04T17:23:00","guid":{"rendered":"http:\/\/sticky-highjinx.flywheelsites.com\/?p=43833"},"modified":"2025-03-04T03:21:09","modified_gmt":"2025-03-04T08:21:09","slug":"dont-chase-roi","status":"publish","type":"post","link":"https:\/\/envistacorp.com\/en-au\/2018\/10\/04\/dont-chase-roi\/","title":{"rendered":"Don&#8217;t Chase ROI!"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<h2 class=\"wp-block-heading\" id=\"h-shifting-your-focus-for-larger-future-dividends\">Shifting Your Focus For Larger Future Dividends<\/h2>\n\n\n\n<p>This is counter-intuitive to the way you\u2019ve always done things. We understand, but trust us. Stop chasing ROI. Too often companies are getting hung up on the short term view of a project, thinking only in terms of what the hard dollar ROI is and how far along in the process you are.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-build-a-competitive-advantage\">Build a Competitive Advantage<\/h2>\n\n\n\n<p>We argue that you should be more focused on chasing competitive advantage rather than ROI. If you are gaining a competitive advantage, the ROI will naturally take care of itself. The issue with many supply chain projects is that they take a long time to fully develop. If the ROI on a WMS is going to be 18 months and that is all you are focused on, consider how it will impact your bottom line when customer expectations have changed in those 18 months and now the WMS upgrade that you championed doesn\u2019t accomplish key company goals.<\/p>\n\n\n\n<p>Being focused on building a competitive advantage rather than chasing ROI could be more expensive up front, but it will pay larger future dividends. Supply chain projects should all come back to differentiating yourself from your competitors by being more responsive to customer needs. As that happens, the ROI <em>will<\/em> take care of itself. These projects cannot be solely measured by bottom line dollars. They must be focused on discovering how your company can be more responsive to consumer demands. Having a strong ROI that doesn\u2019t also return competitive advantage isn\u2019t a strong win for your organisation and you\u2019ll soon be back at the drawing board trying to move the ball forward.<\/p>\n\n\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"53364\" class=\"elementor elementor-53364\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ed8b4ae elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"84268\" data-id=\"ed8b4ae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86206ef\" data-eae-slider=\"4506\" data-id=\"86206ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-d0258b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"65116\" data-id=\"d0258b7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"aux-parallax-section has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d2bba90\" data-eae-slider=\"56045\" data-id=\"d2bba90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a822a7 elementor-grid-1 elementor-posts--align-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"3a822a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-105714 post type-post status-publish format-standard has-post-thumbnail hentry category-white-paper tag-distribution-center tag-slotting tag-supply-chain\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/web.envistacorp.com\/successful-warehouse-slotting-roi\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"667\" src=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2023\/08\/shutterstock_456680302-768x667.jpg\" class=\"attachment-medium_large size-medium_large wp-image-105716\" alt=\"Large warehouse interior with tall blue and orange metal shelving racks stacked with cardboard boxes and wrapped pallets on both sides of a wide, polished concrete aisle. No people are visible.\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fcbc862\" data-eae-slider=\"60044\" data-id=\"fcbc862\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ca739d elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"2ca739d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-105714 post type-post status-publish format-standard has-post-thumbnail hentry category-white-paper tag-distribution-center tag-slotting tag-supply-chain\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/web.envistacorp.com\/successful-warehouse-slotting-roi\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2023\/08\/shutterstock_456680302-300x300.jpg\" class=\"attachment-medium size-medium wp-image-105716\" alt=\"Large warehouse interior with tall blue and orange metal shelving racks stacked with cardboard boxes and wrapped pallets on both sides of a wide, polished concrete aisle. No people are visible.\" srcset=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2023\/08\/shutterstock_456680302-300x300.jpg 300w, https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2023\/08\/shutterstock_456680302-150x150.jpg 150w, https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2023\/08\/shutterstock_456680302-60x60.jpg 60w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">White Paper<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/web.envistacorp.com\/successful-warehouse-slotting-roi\" target=&quot;_blank&quot;>\n\t\t\t\tIncrease ROI Through Successful Warehouse Slotting\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A well-thought-out slotting strategy also enables businesses to minimize wasted space and maximize storage capacity within the warehouse. Increase ROI using the right tools, strategy and management plan with successful warehouse slotting.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/web.envistacorp.com\/successful-warehouse-slotting-roi\" aria-label=\"Read more about Increase ROI Through Successful Warehouse Slotting\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tDownload\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<p>One example of how enVista helps companies increase their competitive advantage is helping make sure employees are properly trained in order to meet customer demand. As time windows continue to shrink, we will make sure employees are properly fitted with technology and process improvements to meet those demands.<\/p>\n\n\n\n<p>Another example is enVista\u2019s Best Ship Method solution which leverages complex shipping logic to: 1)&nbsp; Rate shop multiple-modes and carriers between multiple origins and a ship to destination in terms of cost and transit time. 2)&nbsp; Source inventory across a retail or distribution network to evaluate multiple permutations.<\/p>\n\n\n\n<p>enVista uses custom routing logic determines best ship options to provide to the consumer at cart check out Our Best Ship Method solution provides retailers a real-time API call that applies complex sourcing logic to pick the right site (distribution center, warehouse, 3PL or physical store location) and the right number of item units from each site.<\/p>\n\n\n\n<p>Remember, the tried and true philosophy of chasing ROI has inverted. Chase competitive advantage. If you are successful, the dollars will come. To read more about our best ship method solution, click <a href=\"https:\/\/web.envistacorp.com\/hubfs\/enVista-Best-Ship-Method-Services.pdf\" rel=\"noreferrer noopener\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t chase ROI when you should be chasing competitive advantage.<\/p>\n","protected":false},"author":22,"featured_media":43834,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[3475],"tags":[3585,3509,3931],"class_list":["post-43833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-order-management-systems","tag-supply-chain","tag-warehouse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Don&#039;t Chase ROI! | enVista<\/title>\n<meta name=\"description\" content=\"Don&#039;t chase ROI when you should be chasing competitive advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/envistacorp.com\/en-au\/2018\/10\/04\/dont-chase-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don&#039;t Chase ROI! | enVista\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t chase ROI when you should be chasing competitive advantage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/envistacorp.com\/en-au\/2018\/10\/04\/dont-chase-roi\/\" \/>\n<meta property=\"og:site_name\" content=\"enVista Australia\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-04T17:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T08:21:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/06\/close-up-of-chalkboard-with-finance-business-graph.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"785\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"enVista Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enVista Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Don't Chase ROI! | enVista","description":"Don't chase ROI when you should be chasing competitive advantage.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/envistacorp.com\/en-au\/2018\/10\/04\/dont-chase-roi\/","og_locale":"en_US","og_type":"article","og_title":"Don't Chase ROI! | enVista","og_description":"Don't chase ROI when you should be chasing competitive advantage.","og_url":"https:\/\/envistacorp.com\/en-au\/2018\/10\/04\/dont-chase-roi\/","og_site_name":"enVista Australia","article_published_time":"2018-10-04T17:23:00+00:00","article_modified_time":"2025-03-04T08:21:09+00:00","og_image":[{"width":1000,"height":785,"url":"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/06\/close-up-of-chalkboard-with-finance-business-graph.jpeg","type":"image\/jpeg"}],"author":"enVista Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enVista Marketing","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/envistacorp.com\/en-au\/2018\/10\/04\/dont-chase-roi\/#article","isPartOf":{"@id":"https:\/\/envistacorp.com\/en-au\/2018\/10\/04\/dont-chase-roi\/"},"author":{"name":"enVista Marketing","@id":"https:\/\/envistacorp.com\/en-au\/#\/schema\/person\/c938d19b1c760a4e1c353086018cb894"},"headline":"Don&#8217;t Chase ROI!","datePublished":"2018-10-04T17:23:00+00:00","dateModified":"2025-03-04T08:21:09+00:00","mainEntityOfPage":{"@id":"https:\/\/envistacorp.com\/en-au\/2018\/10\/04\/dont-chase-roi\/"},"wordCount":469,"commentCount":0,"publisher":{"@id":"https:\/\/envistacorp.com\/en-au\/#organization"},"image":{"@id":"https:\/\/envistacorp.com\/en-au\/2018\/10\/04\/dont-chase-roi\/#primaryimage"},"thumbnailUrl":"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/06\/close-up-of-chalkboard-with-finance-business-graph.jpeg","keywords":["Order Management Systems","Supply Chain","Warehouse"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/envistacorp.com\/en-au\/2018\/10\/04\/dont-chase-roi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/envistacorp.com\/en-au\/2018\/10\/04\/dont-chase-roi\/","url":"https:\/\/envistacorp.com\/en-au\/2018\/10\/04\/dont-chase-roi\/","name":"Don't Chase ROI! 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