{"id":45033,"date":"2010-10-21T18:11:00","date_gmt":"2010-10-21T18:11:00","guid":{"rendered":"http:\/\/sticky-highjinx.flywheelsites.com\/?p=45033"},"modified":"2025-03-04T01:39:36","modified_gmt":"2025-03-04T06:39:36","slug":"sales-operation-planning-standard-vs-best-practice","status":"publish","type":"post","link":"https:\/\/envistacorp.com\/en-au\/2010\/10\/21\/sales-operation-planning-standard-vs-best-practice\/","title":{"rendered":"Sales &#038; Operation Planning &#8211; Standard vs. Best Practice"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>A few weeks ago, I attended CSCMP&#8217;s Annual Global Conference in San Diego. Compared to 2009, the overall attendance was higher; there were approximately 3,500 attendees and well over 100 vendors that participated in the Supply Chain of the Future Lab.<\/p>\n\n\n\n<p>When it came to the educational sessions, I attended a number of tracks with a specific interest in <a href=\"https:\/\/envistacorp.com\/consulting\/supply-chain\/sales-operations-planning\/\">Sales &amp; Operations Planning<\/a> (S&amp;OP). To my surprise there was an entire track dedicated to S&amp;OP with standing room only participation. What I found amazing is that although S&amp;OP is a 30+ year old concept, many companies, regardless of industry, are not executing on such a common sense practice. The genesis of S&amp;OP is to synchronize and balance supply with demand through a formalized process that evaluates aggregate demand and demand influencers with supply and the variability that affects supply. A simple example is how lowering the price of an item sold on the internet or in a retail store creates more demand and that there must be enough supply in turn to cover the influential demand.<\/p>\n\n\n\n<p>It sounds simple, yet many companies&#8217; sales organisations do not effectively communicate with their operational teams. Matter of fact, a common question asked during the CSCMP presentations was who should own the S&amp;OP process. Surprisingly, many of the participants and speakers stated that the Supply Chain (operational) organisations were driving the process versus Finance or Sales. Quite frankly, I believe Senior Executives should own this process. How can you effectively run any company without an integrated financial business plan that reconciles top-down revenue by sales channel and category with bottom up item planning? Yet many companies do not have a formalized and predictive process that plans and measures what was committed to by a sales organisation and how supply will be sourced to cover the demand.<\/p>\n\n\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"53364\" class=\"elementor elementor-53364\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ed8b4ae elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"10209\" data-id=\"ed8b4ae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86206ef\" data-eae-slider=\"89717\" data-id=\"86206ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-d0258b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"88181\" data-id=\"d0258b7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"aux-parallax-section has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d2bba90\" data-eae-slider=\"52802\" data-id=\"d2bba90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a822a7 elementor-grid-1 elementor-posts--align-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"3a822a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-105714 post type-post status-publish format-standard has-post-thumbnail hentry category-white-paper tag-distribution-center tag-slotting tag-supply-chain\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/web.envistacorp.com\/successful-warehouse-slotting-roi\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"667\" src=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2023\/08\/shutterstock_456680302-768x667.jpg\" class=\"attachment-medium_large size-medium_large wp-image-105716\" alt=\"Large warehouse interior with tall blue and orange metal shelving racks stacked with cardboard boxes and wrapped pallets on both sides of a wide, polished concrete aisle. No people are visible.\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fcbc862\" data-eae-slider=\"65233\" data-id=\"fcbc862\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ca739d elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"2ca739d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-105714 post type-post status-publish format-standard has-post-thumbnail hentry category-white-paper tag-distribution-center tag-slotting tag-supply-chain\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/web.envistacorp.com\/successful-warehouse-slotting-roi\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2023\/08\/shutterstock_456680302-300x300.jpg\" class=\"attachment-medium size-medium wp-image-105716\" alt=\"Large warehouse interior with tall blue and orange metal shelving racks stacked with cardboard boxes and wrapped pallets on both sides of a wide, polished concrete aisle. No people are visible.\" srcset=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2023\/08\/shutterstock_456680302-300x300.jpg 300w, https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2023\/08\/shutterstock_456680302-150x150.jpg 150w, https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2023\/08\/shutterstock_456680302-60x60.jpg 60w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">White Paper<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/web.envistacorp.com\/successful-warehouse-slotting-roi\" target=&quot;_blank&quot;>\n\t\t\t\tIncrease ROI Through Successful Warehouse Slotting\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A well-thought-out slotting strategy also enables businesses to minimize wasted space and maximize storage capacity within the warehouse. Increase ROI using the right tools, strategy and management plan with successful warehouse slotting.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/web.envistacorp.com\/successful-warehouse-slotting-roi\" aria-label=\"Read more about Increase ROI Through Successful Warehouse Slotting\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tDownload\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<p>S&amp;OP should be a &#8220;Standard Practice&#8221; versus Best Practice. Why? Because your company can increase revenue while improving forecasting accuracy and lowering total supply chain cost to deliver or serve. What will S&amp;OP do for your company: 1) improve communication lines between Sales, Finance and Operations, 2) improve problem solving, 3) improve problem prevention, and 4) improve both tactical and strategic decision making.&nbsp;<\/p>\n\n\n\n<p>While attending the S&amp;OP tracks, I contemplated why ERP or Supply Chain Planning Execution software companies don&#8217;t have a &#8220;Demand Chain Management&#8221; module that helps organisations formalize how they run their business. Surprisingly, the larger software companies don&#8217;t have a solution that integrates advanced financial planning, sales planning (top down) and operational planning (bottom up), and then allows the organisation to simulate scenarios through &#8220;what if&#8221; analysis. Not surprising, the most commonly used tool for S&amp;OP is Microsoft Excel. Regardless of whether your supply chain is manufacturing, distribution or purchasing centric, S&amp;OP needs to be &#8220;Standard Practice&#8221; within your organisation. You can expect there will be change management, process redesign and technology components required to successfully implement S&amp;OP.&nbsp;Competence over excellence is required first.&nbsp;<\/p>\n\n\n\n<p>While attending the session by Mars, Inc. I had a thought, Why do we use the term, &#8220;Supply Chain Management&#8221; instead of terms like, &#8220;Demand Chain Management&#8221; or &#8220;Integration?&#8221; Without demand there is no need for supply and I predict over the next five to ten years Supply Chain Management will be pass\u00e9.<\/p>\n\n\n\n<p>Many of you are in the process of planning and budgeting for 2011. If you do not have S&amp;OP processes in place within your organisation, or if you are interested in learning about the basics, I recommend the books below. And of course, as a strategic supply chain partner, enVista is here to help as well.<\/p>\n\n\n\n<p>Recommended Reading: Richard Ling | Tom Wallace | Oliver Wight | Dave Garwood<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img  decoding=\"async\" src=\"https:\/\/cdn2.hubspot.net\/hub\/190312\/file-28964178-jpg\/images\/book.jpg\" width=\"675\" height=\"181\" alt=\"book\"\/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago, I attended CSCMP\u2019s Annual Global Conference in San Diego. <\/p>\n","protected":false},"author":22,"featured_media":35098,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[3475],"tags":[3938,3936,3509],"class_list":["post-45033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-project-operations","tag-sales","tag-supply-chain"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Ops: Standard vs Best Practice | enVista<\/title>\n<meta name=\"description\" content=\"A few weeks ago, I attended CSCMP\u2019s Annual Global Conference in San Diego.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/envistacorp.com\/en-au\/2010\/10\/21\/sales-operation-planning-standard-vs-best-practice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Ops: Standard vs Best Practice | enVista\" \/>\n<meta property=\"og:description\" content=\"A few weeks ago, I attended CSCMP\u2019s Annual Global Conference in San Diego.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/envistacorp.com\/en-au\/2010\/10\/21\/sales-operation-planning-standard-vs-best-practice\/\" \/>\n<meta property=\"og:site_name\" content=\"enVista Australia\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-21T18:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T06:39:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/05\/Index_UnifiedCommerce-v2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"675\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"enVista Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enVista Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sales Ops: Standard vs Best Practice | enVista","description":"A few weeks ago, I attended CSCMP\u2019s Annual Global Conference in San Diego.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/envistacorp.com\/en-au\/2010\/10\/21\/sales-operation-planning-standard-vs-best-practice\/","og_locale":"en_US","og_type":"article","og_title":"Sales Ops: Standard vs Best Practice | enVista","og_description":"A few weeks ago, I attended CSCMP\u2019s Annual Global Conference in San Diego.","og_url":"https:\/\/envistacorp.com\/en-au\/2010\/10\/21\/sales-operation-planning-standard-vs-best-practice\/","og_site_name":"enVista Australia","article_published_time":"2010-10-21T18:11:00+00:00","article_modified_time":"2025-03-04T06:39:36+00:00","og_image":[{"width":675,"height":675,"url":"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/05\/Index_UnifiedCommerce-v2.png","type":"image\/png"}],"author":"enVista Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enVista Marketing","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/envistacorp.com\/en-au\/2010\/10\/21\/sales-operation-planning-standard-vs-best-practice\/#article","isPartOf":{"@id":"https:\/\/envistacorp.com\/en-au\/2010\/10\/21\/sales-operation-planning-standard-vs-best-practice\/"},"author":{"name":"enVista Marketing","@id":"https:\/\/envistacorp.com\/en-au\/#\/schema\/person\/c938d19b1c760a4e1c353086018cb894"},"headline":"Sales &#038; 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