{"id":46853,"date":"2021-07-12T14:39:00","date_gmt":"2021-07-12T14:39:00","guid":{"rendered":"http:\/\/sticky-highjinx.flywheelsites.com\/?p=46853"},"modified":"2025-03-04T02:51:34","modified_gmt":"2025-03-04T07:51:34","slug":"what-is-omnichannel-fulfilment-and-why-does-it-matter","status":"publish","type":"post","link":"https:\/\/envistacorp.com\/en-au\/2021\/07\/12\/what-is-omnichannel-fulfilment-and-why-does-it-matter\/","title":{"rendered":"What is Omnichannel Fulfillment and Why Does it Matter?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Today\u2019s empowered shoppers want to choose from a multitude of products and delivery options and expect immediacy, convenience and simplicity. Competing against Amazon and other retailers with extensive product offerings is driving more retailers to expand their purchasing and fulfilment options.<\/p>\n\n\n\n<p>Retailers are also experiencing an explosive increase in ecommerce orders and demand for omnichannel fulfilment options like buy online\/pick up in store (BOPIS), buy online ship from store (BOSS) and home delivery. As today\u2019s consumers come to expect the ability to purchase and receive products in a multitude of ways, it is now table stakes to provide omnichannel fulfilment.<\/p>\n\n\n\n<p>But what exactly is omnichannel fulfilment and what does it mean for retailers?<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-defining-omnichannel-fulfilment\" data-level=\"2\">Defining Omnichannel Fulfillment<\/a><\/li><li><a href=\"#h-enabling-omnichannel-fulfilment\" data-level=\"2\">Enabling Omnichannel Fulfillment<\/a><\/li><li><a href=\"#h-types-of-retail-omnichannel-fulfilment\" data-level=\"2\">Types of Retail Omnichannel Fulfillment<\/a><ul><li><a href=\"#h-3pl\" data-level=\"3\">3PL<\/a><\/li><li><a href=\"#h-dropship\" data-level=\"3\">Dropship<\/a><\/li><li><a href=\"#h-warehouse-fulfilment\" data-level=\"3\">Warehouse Fulfillment<\/a><\/li><li><a href=\"#h-store-fulfilment\" data-level=\"3\">Store Fulfillment<\/a><\/li><\/ul><\/li><li><a href=\"#h-benefits-of-a-strong-omnichannel-fulfilment-strategy\" data-level=\"2\">Benefits of a Strong Omnichannel Fulfillment Strategy<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-defining-omnichannel-fulfilment\">Defining Omnichannel Fulfillment<\/h2>\n\n\n\n<p><a href=\"https:\/\/envistacorp.com\/technology\/unified-commerce-platform\/order-management-system\/omnichannel-fulfilment\/\">Omnichannel fulfilment<\/a> is the strategy and method for filling customer orders from various sources across multiple channels. These channels may include home delivery, warehouse fulfilment, in-store pickup and other creative ways to fulfill customer orders and get purchases into the customer\u2019s hands.<\/p>\n\n\n\n<p>Unlike traditional single-channel fulfilment methods, omnichannel fulfilment strategies ensure the correct product is found, the allocation of the product is optimised and the product is delivered to the customer as quickly, seamlessly and efficiently as possible. Most importantly, it requires retailers to have robust <a href=\"https:\/\/envistacorp.com\/blog\/inventory-management-101-what-is-inventory-management-and-how-can-it-help-your-business\/\">inventory management<\/a> and supply chain management and ensures that all channels operate smoothly and work successfully together as the best fulfilment option for that specific order is chosen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-enabling-omnichannel-fulfilment\"><strong>Enabling Omnichannel Fulfillment<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/envistacorp.com\/blog\/how-to-successfully-enable-omnichannel-fulfilment\/\">Optimizing omnichannel<\/a> is incredibly complex. Making and keeping the customer promise requires the integration, orchestration and visibility of processes, technology and data extending across both physical commerce and digital commerce. A key requirement in the race to take advantage of every sales opportunity is an agile, <a href=\"https:\/\/envistacorp.com\/technology\/unified-commerce-platform\/\">unified commerce platform<\/a> with next-generation <a href=\"https:\/\/envistacorp.com\/technology\/unified-commerce-platform\/order-management-system\/\">order management software<\/a>  capabilities. This enables retailers to not only optimally route and fulfill orders under evolving custom rules criteria, but with real time <a href=\"https:\/\/envistacorp.com\/technology\/unified-commerce-platform\/order-management-system\/inventory-visibility\/\">inventory visibility<\/a> they can leverage inventory across the retail enterprise (all stores, distribution centers, 3PLs and supplier locations). Nearly all the capabilities, experiences and results retail leaders are called on to deliver today require a next-generation, cloud-native OMS.<\/p>\n\n\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"52755\" class=\"elementor elementor-52755\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8de2c8a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"12485\" data-id=\"8de2c8a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2163ed\" data-eae-slider=\"82431\" data-id=\"d2163ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-5ac7440 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"22353\" data-id=\"5ac7440\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"aux-parallax-section has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5eee6fa\" data-eae-slider=\"58024\" data-id=\"5eee6fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d23f41a elementor-grid-1 elementor-posts--align-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"d23f41a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-85828 post type-post status-publish format-standard has-post-thumbnail hentry category-white-paper tag-inventory-management tag-manufacturing tag-commerce tag-supply-chain\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/web.envistacorp.com\/12-dirty-little-secrets-of-inventory-optimization\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/12\/MicrosoftTeams-image-20.jpg\" class=\"attachment-full size-full wp-image-85829\" alt=\"A business report cover shows a person in a yellow safety vest using a tablet, with the title: \u201c12 Dirty Little Secrets Retailers and Manufacturers Need to Know About Inventory Optimization\u201d on a blue and gold background.\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b37cae7\" data-eae-slider=\"19533\" data-id=\"b37cae7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f47ab32 elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"f47ab32\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-85828 post type-post status-publish format-standard has-post-thumbnail hentry category-white-paper tag-inventory-management tag-manufacturing tag-commerce tag-supply-chain\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/web.envistacorp.com\/12-dirty-little-secrets-of-inventory-optimization\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/12\/MicrosoftTeams-image-20-300x300.jpg\" class=\"attachment-medium size-medium wp-image-85829\" alt=\"A business report cover shows a person in a yellow safety vest using a tablet, with the title: \u201c12 Dirty Little Secrets Retailers and Manufacturers Need to Know About Inventory Optimization\u201d on a blue and gold background.\" srcset=\"https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/12\/MicrosoftTeams-image-20-300x300.jpg 300w, https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/12\/MicrosoftTeams-image-20-150x150.jpg 150w, https:\/\/envistacorp.com\/en-au\/wp-content\/uploads\/sites\/4\/2021\/12\/MicrosoftTeams-image-20-60x60.jpg 60w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">White Paper<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/web.envistacorp.com\/12-dirty-little-secrets-of-inventory-optimization\" target=&quot;_blank&quot;>\n\t\t\t\t12 Dirty Little Secrets Retailers and Manufacturers Need to Know About Inventory Optimization\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Get the low-down on the secrets retailers and manufacturers need to know about inventory optimization. <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/web.envistacorp.com\/12-dirty-little-secrets-of-inventory-optimization\" aria-label=\"Read more about 12 Dirty Little Secrets Retailers and Manufacturers Need to Know About Inventory Optimization\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tDownload\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-retail-omnichannel-fulfilment\">Types of Retail Omnichannel Fulfillment<\/h2>\n\n\n\n<p>As consumers demand the ability to seamlessly buy and return anywhere, retailers who have not yet implemented omnichannel strategies that provide a positive customer experience are at risk of losing clients to customer-centric competitors. Fortunately, there are a multitude of omnichannel fulfilment options to facilitate contactless commerce and improve the customer experience. Here are the main methods utilized for omnichannel order fulfilment:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3pl\"><strong>3PL<\/strong><\/h3>\n\n\n\n<p>Omnichannel <a href=\"https:\/\/envistacorp.com\/industries\/third-party-logistics\/\">third-party logistics<\/a> (3PL) providers can enable almost all aspects of fulfilment. Customers place their orders with the retailer and the omnichannel 3PL company fulfills the order. The 3PL acts as a link between the retailer and the consumer to provide quick, seamless and beneficial outsourcing. Taking on many of the traditional concerns and tasks of the business itself, 3PL providers take charge of inventory and shipping, meaning that retailers can focus their attention on the customers themselves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dropship\"><strong>Dropship<\/strong><\/h3>\n\n\n\n<p>Dropshipping can be a game-changer for retailers and distributors that want to effectively increase item assortment, expand business, compete across larger channels and enter new marketplaces and territories \u2013 without the need to make additional investments in inventory or infrastructure. This fulfilment option can help preserve cash during a time of massive business disruption.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-warehouse-fulfilment\"><strong>Warehouse<\/strong> Fulfillment<\/h3>\n\n\n\n<p>Warehouse fulfilment utilizes an organisation\u2019s own warehouse facility to ship orders directly to the customer. While most businesses use this method from their own facilities, there are also a growing number of warehouse providers that allow you to lease the space needed. The risk is that the costs of inventory storage and shipping can outweigh the value that you may get from not owning the space.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-store-fulfilment\"><strong>Store<\/strong> <strong>Fulfillment<\/strong><\/h3>\n\n\n\n<p>Fulfilling from the store remains the most cost-effective fulfilment option for most omnichannel retailers. <a href=\"https:\/\/envistacorp.com\/blog\/ship-from-store-how-omnichannel-retailers-can-leverage-stores-for-fulfilment\/\">Store fulfilment<\/a> not only avoids parcel shipping and packaging costs that can easily erode margins, it also drives foot traffic, contributes additional add-on sales revenue and provides important opportunities to deliver more personalized experiences that foster customer satisfaction and brand loyalty. Store fulfilment strategies can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Buy online, pick up in store (BOPIS) <\/strong>\u2013 <a href=\"https:\/\/envistacorp.com\/blog\/why-retailers-should-actively-nudge-consumers-to-buy-online-pick-up-in-store-bopis\/\">BOPIS<\/a> enables retailers to utilize physical stores as hubs for fulfilment\u2014getting the product into the customers\u2019 hands at a much faster rate, and generally at a lower cost to the business. BOPIS maximizes inventory positioning by fulfilling online orders near the point of demand, driving down fulfilment costs. Additionally, BOPIS provides customer convenience by giving them the choice and creates opportunities for customers to spend more money while in the store. These factors improve the customer experience and order profitability.<\/li><li><strong>Curbside pickup (Click-and-Collect) <\/strong>\u2013 <a href=\"https:\/\/envistacorp.com\/technology\/unified-commerce-platform\/order-management-system\/omnichannel-fulfilment\/curbside-pickup\/\">Curbside pickup<\/a>, also known as click-and-collect, is another omnichannel cost saving fulfilment strategy proving customers with the convenience to pick up orders in a contactless fashion without the need to leave their vehicle, which gained in popularity during the recent pandemic and corresponding lockdown. Curbside pickup is vital to retailers as it positions inventory closer to demand and utilizes inventory from physical stores, reducing fulfilment and transportation costs.<\/li><li><strong>Ship from Store <\/strong>\u2013 Ship from store allows retailers to optimally leverage store associates and inventory in the stores. Leveraging inventory on hand (available to promise\/ATP) in stores often reduces fulfilment costs and improves service levels. Additionally, leveraging store labour can reduce distribution centre requirements and provide opportunities for personalization to foster brand loyalty.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-a-strong-omnichannel-fulfilment-strategy\">Benefits of a Strong Omnichannel Fulfillment Strategy<\/h2>\n\n\n\n<p>There are many benefits to using a more proactive omnichannel fulfilment strategy enabled by <a href=\"https:\/\/envistacorp.com\/blog\/the-ultimate-guide-to-order-management-systems-what-retailers-should-know\/\">order management systems<\/a>. For today\u2019s business requirements to sell across a variety of platforms, establishing and delivering the seamless service that consumers demand is a vital stage of business development. Other benefits include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Increased sales <\/strong>\u2013 By maximizing locations and the opportunities for customers to purchase and receive\/pick up products, the organisation benefits from further potential sales.<\/li><li><strong>Higher order efficiency <\/strong>\u2013 Fulfillment is easier to ensure as multiple channels are streamlined into a single process, leading to improved efficiency, more accurate delivery processes, and seamless shipping operations.<\/li><li><strong>Improved customer service <\/strong>\u2013 Omnichannel fulfilment offers customers the ability to receive their items faster, either through home delivery or store pickup, leading to greater customer satisfaction.<\/li><\/ul>\n\n\n\n<p>The result of successful omnichannel fulfilment operations is broader product offerings, on-time delivery, accurate shipments to customers, improved customer services and business growth opportunities.<\/p>\n\n\n\n<p>The current environment has made it apparent that organisations with agile, scalable technology and omnichannel fulfilment capabilities are best positioned to meet demand, improve customer satisfaction and leverage each and every sale during a time when profits matter more than ever.<\/p>\n\n\n\n<p>Get started with your omnichannel fulfilment strategy today. If you have questions or are ready to get started with your omnichannel fulfilment strategy, contact enVista for more information.<\/p>\n\n\n\n<p><a href=\"https:\/\/envistacorp.com\/contact\/\">Let\u2019s have a conversation.<sup>TM<\/sup><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is omnichannel fulfilment and why does it matter for retailers? Learn about the benefits and types of an omnichannel fulfilment strategy.<\/p>\n","protected":false},"author":22,"featured_media":46854,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[3475],"tags":[3776,3919,3514],"class_list":["post-46853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-omnichannel","tag-omnichannel-fulfillment","tag-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omnichannel Fulfillment &amp; Why it Matters | enVista<\/title>\n<meta name=\"description\" content=\"What is omnichannel fulfilment and why does it matter for retailers? 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