All posts by : enVista Marketing

Consumers have long detested spending precious time in the grocery store on a weekly, or even daily, basis. The desire for greater convenience is driving significant growth in online grocery demand. With increased online grocery options from many national and regional chains, and in response to mounting consumer expectations, traditional grocery retailers are expanding their omnichannel capabilities for online ordering with same-day pick up from the store, curbside delivery and home delivery services.

There is no disputing that e-commerce sales of groceries are expanding, but one supply chain consultant says retailers face several challenges as click-and-collect and home delivery sales expand.