All posts by : enVista Marketing

There has long been a gap between the number of men and women occupying business executive roles. Why is the gap so large? Consider this: women make up just under half of the workforce, but only hold about 25% of senior executive positions at U.S. public companies, according to recent research by Catalyst. Furthermore, only about 5% of the leaders of the S&P 500 companies are women. The gender gap is improving, but it’s happening slowly and there’s still a long way to go.

With about a week left before Christmas and Hanukkah, retailers have the opportunity to simplify holiday shopping by offering a seamless omnichannel and stress-free purchase path. Despite the shortening timeframe before the holidays, retailers still have a chance to appeal to procrastinators with last-minute ideas. Delivery is going to be a key differentiator for retailers, whether it is free shipping on online orders or same-day fulfilment driven by bricks-and-mortar inventory.

We are living through the most dynamic transportation environment in recent memory. The parcel carriers, in particular, are in a state of flux, with large shifts in service offerings, strategic alliances, and rate logic. Change is the byword of the day. This shifting environment means both opportunity and risk, depending on shippers’ ability to develop and implement strategies in response to this change. However, change doesn’t just happen. You, as a transportation leader, are responsible for driving it. Whether it’s in your title or job description or not, you own at least some of the responsibility, and the more ownership you take, the more valuable you will be to your organisational leadership.