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b8ta Could Provide Needed Shakeup To Apparel Retailing

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Since 2015, b8ta has enabled direct-to-consumer tech brands and gadget vendors with a minimal retail presence to get their products into the hands of customers that might not otherwise run across them. Now the “retail-as-a-service” platform is launching a new concept that aims to do for fashion and lifestyle brands what it has done for consumer technology.