Blue and white logo for the National Beer Wholesalers Association with the initials NBWA and a white star in the center above the associations full name in blue text.

A Blueprint to Manage SKU Proliferation for Beer Distributors

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There has been a massive increase in SKUs, brand names, styles of beer and packaging options within the beer industry. Making the challenge of managing SKU proliferation the number one contributing factor to operational chaos. In the article, enVista shares its blueprint for managing SKU proliferation with five solutions to develop a well-planned and effective business alignment between all departments and bring order to operational chaos.