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b8ta Could Provide Needed Shakeup To Apparel Retailing

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Since 2015, b8ta has enabled direct-to-consumer tech brands and gadget vendors with a minimal retail presence to get their products into the hands of customers that might not otherwise run across them. Now the “retail-as-a-service” platform is launching a new concept that aims to do for fashion and lifestyle brands what it has done for consumer technology.

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When it Came to Omnichannel, “We Were So Far Behind, We Were Actually Ahead”

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One of the top executives at a US retailer with over 100 stores recently said “We were so far behind (in omnichannel), we were actually ahead.” The executive spoke at enVista’s user conference -FUEL – in Scottsdale Arizona the last week in September. Omni-channel is an initiative by brick and mortar retailers to better integrate their stores and e-commerce channels. So, a retailer might support buy online, pick-up at store; or order online, deliver to home from a store; several other fulfilment paths are also possible.

The word Forbes in bold, white serif font is centered on a solid black background.

We Were So Far Behind, We Were Actually Ahead

Reading Time: < 1 minute

One of the top executives at a US retailer with over 100 stores recently said “We were so far behind (in omnichannel), we were actually ahead.” The executive spoke at enVista’s user conference -FUEL – in Scottsdale Arizona the last week in September. Omni-channel is an initiative by brick and mortar retailers to better integrate their stores and e-commerce channels. So, a retailer might support buy online, pick-up at store; or order online, deliver to home from a store; several other fulfilment paths are also possible.