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Beyond Table Stakes: Freight Payment Clients Hold All the Cards

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Advances in technology, increasing globalization, and the growth of e-commerce are upending the traditional freight bill audit and payment industry. Most notably, the hard savings from credit recovery or adjustments identified in the audit process, while still essential, no longer are enough to meet many clients’ needs. “That’s just table stakes,” says Dave Wedekind, senior director, global operations with Indianapolis-based enVista, a global consulting and software solutions firm focused on optimizing supply chain efficiencies. “Clients are looking to glean additional value from the audit and payment processes.”

The invoice and other documents that are part of the freight payment process can offer valuable insight into the financial impact of transportation within the organisation’s supply chain. Freight payment and audit solutions providers offer analytical tools that help companies leverage this data to develop strategies to better manage their supply chains.

For many companies, a finely tuned supply chain has become an essential competitive tool. They leverage data from the freight audit and payment process to avoid unfavorable hits to their bottom lines, and to unlock working capital, either through improved operational efficiencies or improved cash flow, says Jeff Pape, senior vice president, head of product and marketing for global transportation with U.S. Bank.

BRINGING THE TEAMS TOGETHER
Another shift is “the push for cross-collaboration between a company’s logistics, finance, sourcing, and marketing teams,” says Hannah Testani, chief operating officer with Intelligent Audit, a freight audit and payment company. These groups work together to understand the insights transportation data can provide, such as market penetration, budgeted versus landed costs, and the profitability of shipping certain items or SKUs, among other factors.

And, as more shippers operate around the globe, they can wind up with silos of disparate freight bill information. Many look to their freight bill audit and payment providers to bring this information together, so they can make better sense of it and even leverage it to reduce costs or better manage their supply chains.

Also of concern to many shippers are increases in assessorial charges for additional services, such as special handling requests. “We’re seeing more complex pricing structures and increases in those costs,” says Nick Fisher, director of sales with AR Traffic Consultants. The freight audit process can help companies keep tabs on these costs.

E-COMMERCE’S GROWING IMPACT
In addition, the growth of e-commerce impacts both shippers and freight bill audit and payment providers in several ways. More companies are focusing on small-parcel shipments, which often had been the least managed mode. “Everyone knows their truckload and LTL spend, but parcel often falls to the side,” says Sarah Eggleston, director, national sales with Sunset Transportation.

Another shift resulting from the proliferation of e-commerce shipments is the growth in volume LTL ratings, says Brian Thompson, chief commercial officer with SMC³, a less-than-truckload (LTL) data and solutions provider. Given a tight market, more shippers will start looking to volume LTL as another transportation option, he says.

More numerous e-commerce transactions also prompt shippers to look to third-party providers to offer electronic invoice processing alternatives, says Kristy Brown, vice president, freight payment operations with CTSI-Global, a provider of world-class supply chain solutions. While ANSI X12 EDI standards remain prevalent, more freight audit and payment providers allow carriers that aren’t EDI capable to submit bills via spreadsheets. Many also allow them to upload invoices through a web portal or send them via email, to be read with optical character recognition.

And, just as technology is changing numerous other industries, it’s impacting the freight payment and audit market. For instance, many providers are preparing for greater use of blockchain technology (see sidebar, page 110).

Shippers looking for experts who can not only audit, analyse, and process their freight bills, but also leverage analytical data to improve supply chain management can turn to a range of firms, including these market leaders:

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Defining your own logistics competitive weapon

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On the final day of enVista’s FUEL 2018 Conference, Adrian Gonzalez, President of Adelante SCM explained that in order to compete in the ever-changing logistics environment, the best thing companies can do is define their own competitive weapon.

Amazon’s killer weapon? Amazon Prime. According to Gonzalez, Amazon Prime members spend on average about $600 more per year than non-members. Gonzalez pointed to Amazon for the way in which customer expectations have begun shaping the supply chain.

The 2017 Third Party Logistics Study also found that 73% of shipper respondents indicated the importance of meaningful involvement of 3PLs in processes relating to supply chain transformation, with 9% suggesting significant involvement, 28% significant involvement and 36% advisory involvement. “Users and providers agreed that 3PLs could be of assistance with their 3PL industry knowledge, supply chain experience, and shipper industry knowledge.”

Looking ahead, “cost management remains important, but that’s not a growth strategy,” Gonzalez said, explaining that it tends to take a back seat to quality, efficiency, safety, customer satisfaction, and innovation.

As companies begin to prioritize logistics, Gonzalez shared five tips to make the transition as smooth as possible:

Put customers at the centre of the supply chain universe.

“There are many ways to centre a business. You can be competitor focused, you can be product focused, you can be technology focused, you can be business model focused, and there are more. But in my view, obsessive customer focus is by far the most protective of Day 1 vitality” —Jeff Bezos, CEO of Amazon, in his 2016 letter to shareholders.

Link logistics to strategy and business plans

Provide supply chain and logistics a seat at the C-Suite table

Having a knowledgeable and experienced executive in the C-Suite who can link the value and role of supply chain management to the company’s strategy and business plan is critically important.

Improve logistics and sales collaboration

“Our ability to respond quickly and effectively to fluctuations in demand, adjust order sizes and delivery frequency as required, and provide timely and accurate visibility to orders, inventory, and other metrics are all competitive weapons. Let’s use them to our advantage!”—VP of logistics for a large food manufacturer.

Change the mindset on business relationships

In today’s rapidly evolving world, business relationships based on an outdated ‘win-lose’ mentality won’t withstand a market that demands constant change and adaptation. Only by focusing on ‘win-win’ relationships can companies drive innovation and increase their competitive edge.

Stop shoveling snow with a dustpan

Yesterday’s supply chain tools and processes take more time, more effort, and aren’t as user friendly and effective—and they’re becoming today’s dustpans. They might look the same, but they won’t work for what you need, Gonzalez explained.

With these points in mind, the challenge then becomes learning to walk the talk, according to Gonzalez.

Gonzalez quoted Michael Eskew, former chairman and CEO of UPS who noted at the CSCMP Annual Conference in 2002 that there’s been a “dynamic shift in the relationship between business plans and logistics, a shift from the perception of our industry as a back-end process to a front-end strategy that informs and supports your entire business plan.” Ultimately, “your supply chain strategy in effect becomes your business plan,” Eskew said.

Gonzalez encouraged attendees to look to software, social networking, and B2B connectivity to find supply chain innovation.

“The bottom line is that the clock speeds of every industry are accelerating, and what got you here won’t get you where you need to be. To become a company of tomorrow, you have to unlearn ‘the way we’ve always done things’ with respect to yesterday’s processes, technologies, and business models,” Gonzalez concluded.

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HOT COMPANIES ISSUE 2018

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Optimize your global transportation strategy and results with enVista. We deliver leading global transportation visibility and spend management solutions that significantly improve global transportation visibility, reduce costs and maximize transportation results for the world’s leading brands. Our experienced team of transportation management experts and former carrier pricing managers bring exceptional expertise to help you improve your operations and attain your goals.

As the labour shortage grows, are wages growing too?

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While the president keeps saying “jobs, jobs, jobs,” supply chain managers are faced with some tough choices as they compete for talent in a draining labour pool.

According to a May 2018 Bureau of Labour Statistics report, the country has less than one unemployed person for every available job. The result for companies hiring in logistics and manufacturing is that workers are in short supply, and wages are rising to help fill positions.

The rising pay rates are long overdue, Brian Devine, senior vice president of EmployBridge, an industrial staffing company, told Supply Chain Dive.

In May 2018, an EmployBridge subsidiary, ProLogistix, compared the average hourly pay rates of logistics hires to the consumer price index, from 2002 to 2018. The firm found that between 2002 and 2014, wages were largely stagnant, increasing 5.5% over the dozen years. Since 2014, however, the market has corrected slightly, with hourly wages rising 22.6% from $10.61 an hour to today’s average rate of $13.01 per hour (not seasonally adjusted).

“We’re getting closer to where wages need to be,” Devine said, adding wages need to reach $14.10 an hour to keep up with inflation. But even at that rate, workers are “not driving a nicer car, not squirreling away more money in their 401k or taking fancier vacations, they’re just breaking even.”

Labor issues are top of mind for managers

The correction is not surprising for facilities managers, as it is a result of supply and demand dynamics related to a tightening labour market. Still, it has led labour management to reach new heights as a priority for the industry.

“Companies got used to not having to dig into their budget for pay increases for 13 years,” Devine said. “Now the increase paid last year isn’t enough to make them competitive this year or the next year.”

The industry-wide concern is reflected in DC Velocity and the Warehousing and Education Research Council (WERC)’s 2018 annual DC Metrics Survey. In this year’s edition, five of the top 12 metrics to watch were related to labor. By comparison, in 2016, not a single one of the top 19 top metrics was related to labor.

Tom Stretar, vice president of supply chain solutions and a labour management practise leader at Envista Corp. said overtime is a big issue for one manufacturing client. Last year, the client mandated overtime from its workers for 39 weeks – costing it a lot of money. This year, the manufacturer changed its schedules to offer weekends off, to help retain workers, Stretar told Supply Chain Dive.

7 Digital Retail Personalization Tactics to Take

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By Jim Barnes

Today’s customers have more choices than ever and will choose to shop with retailers that make them feel valued time and time again. For those retailers that understand the customer’s happiness is the way to remain relevant, transforming digitally to deliver personalized, seamless customer experiences is a must.

Gone are the days of siloed advertisements and one-size fits all promotion. Fortunately, today’s opportunities to personalize online experiences beyond just a purchase are numerous.

So, what is digital retail personalization? Retail personalization is a strategy that seeks to build brand loyalty by presenting compelling experiences to customers based on their likes and wants. Personalization requires retailers to have a deep understanding of individual customers, which demands a strong data strategy. Retailers who get personalization right drive deeper customer loyalty while increasing sales.

In this article, we’ll look at seven tactics to enhance customer experience through digital retail personalization by establishing relationships using customer data, email campaigns, product recommendations and more.

Tactic 1: Favorites and wish lists provide digital convenience that permits customers to buy when they are ready to buy and makes reordering easy. They enable targeted remarketing, either through email or directly on the e-commerce page, complete with reminders and/or incentives to reengage with the customer to complete the sales process. Both are available in most e-commerce platforms or through additional third-party plug-ins.

Tactic 2: Customized microsites based on customer preferences
Customers will be drawn to today’s most popular products, and microsites enable retailers to easily spin up customized websites based on those types of customer preferences and order history to possibly upsell or complete a sale. These sites can be set to expire after a certain number of hours/days and can showcase items based on most clicked, reviewed, and/or purchased. Microsites have been shown to increase conversion by as much as 50 percent as compared to a typical website bounce-back link.

Tactic 3: Deliver dynamic, customized email campaigns to retarget
Leverage your CRM and marketing platform to deliver relevant, personalized messages and offers. Whether in the form of pop ups after a customer has placed an item in his/her cart without making a purchase, or targeted emails, most marketing platforms will allow a way to scale personalization based on customer data to offer the most relevant items, images, copy, and promotions to your customers.

Fail Fast, Then Move On

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Jim Barnes did not have a mentor at the start of his career. “No one taught me how to become a leader,” recalls Barnes, chief executive officer of enVista, an Indianapolis-based supply chain consultancy and software firm.

Instead, observation and experience helped Barnes develop his leadership principles. “I’m a stickler about communication, building a culture around trust and conflict resolution, and taking calculated risks,” he says. Failure is fine as long as you fail fast and then move on to succeed. “Progress is not a straight line,” he adds. “Progress is curvy.”

Here are some insights we gained when we spoke with Barnes about his work and his leadership values.

IL: What was your first experience in supply chain management?

While earning my MBA, I worked as a senior process engineer and management trainee at Johnson & Johnson’s Iolab division. We made cataract lenses and provided all the equipment and pharmaceuticals cataract patients needed. I was assigned to a task force charged with streamlining logistics, which were broken. It took us weeks to get a lens to a doctor. Our goal was to become so efficient and effective that a doctor could place an order before 3 pm and have it delivered by 10 am the next day.

After taking a close look at our distribution network and transportation with FedEx, we took weeks out of the supply chain. We could deliver not only our own product the next day, but also product from sister divisions, such as sutures and garments, in what was almost a drop-ship solution. This was a huge request from our CEO; it taught me to believe in creating stretch goals for yourself and your organisation.

IL: You talk about failing fast and moving on. Did you ever learn a lesson from a failure?

In my early career, I formed a business partnership that didn’t work out. I failed in picking a partner because I didn’t seek out someone whose core values and moral compass aligned with mine. That failure taught me to focus on building lasting business relationships based on trust.

IL: Has a customer ever given you an unexpected assignment?

We once helped the e-commerce division of a major retailer analyse its inbound freight as a percentage of overall costs. We also helped them select a transportation management system (TMS). Then the senior vice president informed me that enVista would run this operation for his company. I told him we had never run a control tower before. But we had reached a level of trust. He said, “You’ll figure it out.” I agreed to do it for a year or two, under contract, and then turn it over to them. As it turned out, that partnership lasted for nine years.

IL: What issues keep your customers awake at night?

They worry about how to produce a unique experience for their own customers. Everything is about creating brand loyalists and brand ambassadors. Also, our customers struggle with how to manage the cost versus service model, because obviously there’s no such thing as free shipping. Nobody would pay for Amazon Prime if Amazon didn’t keep its promise to deliver in two days. The fee underwrites the cost of that fast delivery. That’s what supply chain professionals are trying to understand: What is the balance between time and cost, and then how do you manage it?