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PRICING PROMOTION & MARKDOWN OPTIMIZATION

Execute profitable pricing promotions to drive sales.

Create and execute promotions to stimulate sales lift and enhance customer relationships while minimizing markdowns, to optimise gross margin return on investment (GMROI).
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Leverage the enVista team to optimise your promotional pricing strategy.

Provide the right promotional offering and increase sales while optimizing your markdown strategy – with help from enVista’s retail consulting team of experts. Our experts can streamline your implementation, giving you confidence that the results will not only meet your expectations, but improve your profits and minimize your expenses.
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Pricing

In a world of unpredictable demand, crushing speed of market changes and unmanageable amounts of data, getting pricing right is key for retailers. To meet expectations, you need automated insights to understand the factors influencing customer demand and then use that data to set pricing strategies. enVista can help you optimise pricing across the product lifecycle to make optimal pricing decisions.

Promotions

Improve your promotional effectiveness by eliminating less than stellar performers and identify product winners to enhance your promotional performance, powered by advanced analytics. enVista can help ensure you are getting the right offer in front of your customers at the right time by uniting your pricing, marketing and merchandising teams to deliver effective, targeted promotions.

Markdown Optimization

Markdowns are omnipresent in retailing and play a significant role in every retailer’s strategic decision-making. A successfully implemented markdown optimization strategy provides significant benefits in the form of higher revenues, increased margins, improved sell-through and reduced inventory. enVista’s team of merchandising experts help determine optimum markdown levels, timing of markdowns and identify goods for markdown.
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enABLE Implementation Methodology

Our enABLE implementation methodology is a four-step approach of assess, build, learn, and execute that assures successful and rapid implementations.

Assess

  • Project Planning
  • Requirements Definition
  • Branding
  • Simplicity/Usability
  • Analytics

Build

  • Setup & Configuration
  • Functional Design
  • Technical Design
  • Integration
  • Enhancement Development
  • Proof of Concept

Learn

  • Security
  • Data Migration & Refresh
  • Integrated Model Test
  • Training Development
  • User Acceptance Training
  • End User Training

Execute

  • Cutover Planning
  • System Test
  • Go Live
  • Support

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