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When it Came to Omnichannel, “We Were So Far Behind, We Were Actually Ahead”

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One of the top executives at a US retailer with over 100 stores recently said “We were so far behind (in omnichannel), we were actually ahead.” The executive spoke at enVista’s user conference -FUEL – in Scottsdale Arizona the last week in September. Omni-channel is an initiative by brick and mortar retailers to better integrate their stores and e-commerce channels. So, a retailer might support buy online, pick-up at store; or order online, deliver to home from a store; several other fulfillment paths are also possible.

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We Were So Far Behind, We Were Actually Ahead

Reading Time: < 1 minute

One of the top executives at a US retailer with over 100 stores recently said “We were so far behind (in omnichannel), we were actually ahead.” The executive spoke at enVista’s user conference -FUEL – in Scottsdale Arizona the last week in September. Omni-channel is an initiative by brick and mortar retailers to better integrate their stores and e-commerce channels. So, a retailer might support buy online, pick-up at store; or order online, deliver to home from a store; several other fulfillment paths are also possible.

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Track & Trace

Track and Trace enables retailers to keep customers informed on order and shipping status to enhance customer relationships.