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LVMH’s Stella McCartney Deal Highlights the Growing Importance of Sustainability

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Only a year after splitting from French luxury conglomerate Kering, Stella McCartney is now joining up with Kering rival LVMH. The partnership will see the Stella McCartney brand enter the LVMH portfolio of luxury brands alongside Christian Dior, Fendi and Louis Vuitton. Stella McCartney herself will retain majority control of the brand and will also join LVMH in a currently untitled role advising the group on sustainability efforts.