Clarks, the British brand known primarily for its boots, has mostly been quiet on the advertising front for the past 10 years. Despite being sold in 35 countries and routinely being listed as one of the top-selling men’s footwear brands at wholesale, the company has not made advertising a major priority. But it’s now rethinking that approach: On Monday, the brand launched its most widespread — and expensive — campaign to date, along with a significant shift in marketing strategy.
‘We’re trying to dial it up’: Inside Clarks’ largest marketing campaign to date
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