How much will Amazon move the needle on last-mile logistics?

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News of Amazon recruiting small businesses with “little to no logistics experience” for last-mile delivery services threw the news media and stock market into a tizzy.

The e-commerce giant announced its plan Thursday to provide entrepreneurs with Amazon-branded uniforms and delivery vans along with thousands of dollars in reimbursement to fulfill last-mile deliveries, citing high consumer demand and strained capacity.

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