Logo of the National Beer Wholesalers Association featuring a blue square with the white letters N, B, W, and A, separated by a star, above the association’s name in blue text on a white background.

A Blueprint to Manage SKU Proliferation for Beer Distributors

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There has been a massive increase in SKUs, brand names, styles of beer and packaging options within the beer industry. Making the challenge of managing SKU proliferation the number one contributing factor to operational chaos. In the article, enVista shares its blueprint for managing SKU proliferation with five solutions to develop a well-planned and effective business alignment between all departments and bring order to operational chaos.