A major theme of the Trump presidency so far has been the ongoing turmoil with China over trade. The recent tariff raises from the Trump administration, which saw a 10% increase in tax on certain imports from China including apparel and footwear, are one such result of this conflict. Those tariffs have fashion brands, particularly smaller ones like Lafayette 148, concerned for their futures.
Customers want a personalized and consistent experience across channels, and retailers aim to deliver on that promise within the next 2 years, according to a study presented by enVista, Indianapolis, Ind.
The customer shopping journey has become nonlinear as consumers often bounce between physical and digital channels.
enVista’s announces application listing of Enhanced Pricing Management, one of three proprietary applications on Microsoft’s AppSource.
Clarks, the British brand known primarily for its boots, has mostly been quiet on the advertising front for the past 10 years. Despite being sold in 35 countries and routinely being listed as one of the top-selling men’s footwear brands at wholesale, the company has not made advertising a major priority. But it’s now rethinking that approach: On Monday, the brand launched its most widespread — and expensive — campaign to date, along with a significant shift in marketing strategy.
The past few years have been rough for department stores. With Barneys all but gone and even the otherwise strong Nordstrom facing slowing sales, what will happen to New York’s staple department store, Bergdorf Goodman?
