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GNC strengthens back-end capabilities for omni-channel retailing

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GNC Holdings is building the core of its omnichannel enterprise.

The specialty health-and-wellness retailer is rolling out enVista’s omnichannel order management solution (OMS) within the cloud-based enVista unified commerce platform. GNC will deploy the OMS to obtain enterprise inventory visibility and optimize order orchestration and fulfillment across its network of distribution centers, suppliers, and 4,800 North American retail stores.

As a result, GNC hopes to be able to offer more products online to meet customer demand, as well as provide buy online, pick up in store (BOPIS) and ship from store options. The solution also provides a single view of the customer, inventory, order, item and payment across the enterprise. This will aid GNC in its efforts to deliver a consistent, customer-centric brand experience across all channels and locations.

“The customer is at the center of every decision we make at GNC,” said Tricia Tolivar, executive VP and CFO at GNC. “We selected enVista’s OMS to help us rapidly advance our omnichannel commerce initiatives and respond to customer expectations for additional fulfillment options and seamless, convenient, personalized shopping experiences. When it comes to health and nutrition products, customers expect to rapidly receive or pick up orders, track their orders, and receive very personalized service.”

GNC currently leverages enVista’s vendor drop ship solution on the unified commerce platform. The retailer directly uses inventory from vendors to fill orders. This eliminates the step of processing batches of inventory in GNC fulfillment centers and distributing goods to stores, reducing order fulfillment time while making products more accessible to consumers.

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SoulCycle gets in gear with omni-channel program

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Specialty fitness company SoulCycle is looking to obtain a more unified view of its customers.

New York City-based SoulCycle, which operates more than 90 locations and an e-commerce site, will roll out enVista’s Unified Commerce Cloud Platform to transform its entire enterprise. The fitness company will leverage numerous solutions within the platform, including order management system (OMS), product information management (PIM), POS, and EDI. The retailer intends to optimize order orchestration, inventory visibility, trading partner management, and the entire customer experience.

In addition to obtaining a single view of the customer to deliver a consistent shopping experience across channels, SoulCycle hopes to perform seamless and rapid cloud integration of all existing systems, reducing time to value and cost of ownership.

“As indoor cycling fitness continues to gain popularity, SoulCycle is on the cutting-edge of industry growth and customer experience,” said Michael Urcinoli, VP of IT, SoulCycle. “We’re excited to expand our business and increase our services through enVista’s functional, customer-friendly technology and omnichannel strategy.”

SoulCycle Selects enVista to Support Rapid Growth, Customer Satisfaction Through Omni-Channel Solutions

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INDIANAPOLIS (April 29, 2019) – enVista, a leading global software solutions and consulting services firm enabling both physical and digital commerce, announces today that SoulCycle, a New York City-based lifestyle brand, has selected enVista’s omni-channel software solutions to enable SoulCycle’s digital transformation strategy and initiatives.

SoulCycle will leverage numerous solutions within enVista’s Unified Commerce Cloud Platform, including: Order Management System (OMS), Product Information Management (PIM), Point of Sale (POS) and Electronic Data Interchange (EDI) to optimize order orchestration, inventory visibility, trading partner management and the customer experience.

enVista’s solutions deliver a single view of the customer, enabling a consistent, optimal brand experience. The platform will also provide seamless and rapid integration to all existing systems, reducing time to value and cost of ownership.

Michael Urcinoli, Vice President of Information Technology with SoulCycle, said, “As indoor cycling fitness continues to gain popularity, SoulCycle is on the cutting-edge of industry growth and customer experience. We’re excited to expand our business and increase our services through enVista’s functional, customer-friendly technology and omni-channel strategy.”

Ken Mullen, Managing Partner with enVista, said, “Any company selling items online and through any other channel is by definition an ‘omni’ merchant, and today’s consumers expect a convenient, consistent, seamless experience across channels.”

Mullen added, “We’re excited to partner with SoulCycle, enabling technology to not only meet the mounting expectations of today’s fitness consumer, but to exceed them.”

To learn more about enVista’s Unified Commerce Platform, visit www.envistacorp.com.

About SoulCycle:

SoulCycle is the leading lifestyle brand that redefines health and happiness through unique mind-body-soul experiences. It was founded on a few simple ideas: That fitness could be a physical, musical and inspirational experience, and one that you look forward to. With transformative class offerings, strong community, talented instructors, and unparalleled hospitality, SoulCycle serves an important purpose: move people to move the world.

SoulCycle transformed boutique fitness with the launch of its signature indoor cycling class in New York City in 2006, and has since continued to innovate and grow for its community. There are currently more than 90 studios across North America, with plans for the first international location to open in London in 2019. In addition to offering a one-of-a-kind fitness experience, studios are popular retail destinations, and the brand recently launched its first proprietary apparel collection, SOUL by SoulCycle. In 2018, SoulCycle introduced a media division that transcends studio walls and brings the SoulCycle experience to a global audience through music, digital programming and experiential events.

About enVista:

enVista is a leading global software solutions and consulting services firm enabling enterprise commerce for the world’s leading manufacturers, distributors and omni-channel retailers. enVista uniquely delivers both physical and digital commerce solutions – optimizing supply chain efficiencies to drive cost savings, and unifying commerce to drive customer engagement and revenue. These comprehensive capabilities, combined with enVista’s market-leading Unified Commerce Platform, and the firm’s ability to consult, implement and operate across supply chain, transportation, IT, enterprise business solutions and omni-channel commerce, allow mid-market and Fortune 100/5000 companies to leverage enVista as a trusted advisor across their enterprises. Consulting and solutions delivery is in our DNA.