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Person-to-Goods or Goods-to-Person

A businessman holding a tablet

In recent years, there has been considerable debate about whether modern Goods-to-Person (GTP) item picking is superior to more traditional Person-to-Goods (PTG) item picking. Each picking methodology has its pros and cons, but how do they compare, and is one superior to the other?

Despite the increased attention and coverage that goods-to-person order fulfillment systems have received over the past few years, they are not a new concept. Goods-to-person systems have been around for decades, but recently, new technologies and software advancements have enabled significant improvements in functionality, efficiency, inventory management, and space utilization. However, many companies in the United States and abroad are not been fully convinced that GTP integrated systems are reliable, and that they can effectively deliver acceptable ROI.

On the other hand, an increasing number of distribution and warehousing professionals are starting to believe that PTG technologies and order fulfillment methods are somewhat outdated in modern distribution environments. Large warehouses, SKU proliferation and smaller order fulfillment windows are rendering PTG processes less effective due to increased picking travel, mispicks and increased labor requirements.


Both order fulfillment practices have their advantages and disadvantages. To determine the order fulfillment system that best fits your specific business requirements, careful review of the following 10 operational considerations is key:

Order Picking Travel Time

There is no doubt that eliminating travel time for order picking can increase productivity. GTP operations definitely have the edge here over PTG operations, but not every distribution operation will realize similar benefits. Operations with small facilities or very densely slotted pick engines will benefit less due to the shorter distances that employees are required to cover. When it comes to GTP and reduced travel time for picking, the larger your facility and picking engine, the greater the benefit.

Order Accuracy

GTP system providers frequently point to increased accuracy as a major differentiator for their technologies. This reasoning is based on the idea that GTP automated retrieval systems deliver the correct product directly to order pickers’ workstations, reducing the opportunity for mispicks. Real-world data confirms that most GTP systems easily exceed 99-plus percent order accuracy.

Smaller Footprint/Better DC Cube Utilization

Within GTP operations, automated retrieval systems can be more condensed horizontally than traditional PTG picking/order fulfillment systems. This allows for a smaller footprint even when compared to the most condensed PTG order picking modules or Very Narrow Aisle equivalents. Keep in mind that the need for dedicated pick/put workstations in GTP operations can reduce this horizontal footprint advantage to some degree. The real benefit of GTP systems, however, is unparalleled vertical space utilization.

Single Point of Failure

Today, GTP ASRS technologies are tremendously accurate and productive. However, if the GTP automated storage and retrieval system goes down due to a catastrophic mechanical or software failure, manual access to inventory contained within can become nearly impossible. An entire order fulfillment operation can come to a grinding halt. Automated PTG systems are certainly not immune to malfunction, but the easy accessibility to pick facings can allow order fulfillment operations to continue to function at some level despite the loss of automation.

Capital Expenditure

Typically, GTP systems with ASRS are much more expensive than automated PTG systems. The level of automation, equipment and software required for fully automated GTP systems can often result in capital expenditures that are 100 percent higher than PTG equivalents. Yet, despite the initial capital expenditure differential, in some operational environments, GTP systems have the potential to generate excellent ROI when factoring the potential labor productivity efficiencies, real estate savings and life cycle costs.

Product Sequencing

If your distribution operation requires ‘aisle-ready’ totes or pallets, or its SKU mix necessitates intelligent product placement within an order container to accommodate weight distribution, grouping by product category or another logistics purpose, you are likely already familiar with product sequencing.

In conclusion, when it comes to deciding between a GTP and a PTG order fulfillment solution for your distribution operation, there is not a single, clear-cut solution. There are many factors that must be considered before arriving at the order fulfillment solution best suited for your business. It starts with a comprehensive understanding of your current order fulfillment operation and data. Effective utilization of this data to identify operational weaknesses is critical. From there, companies must determine which business initiatives are most aligned with the organization’s long-term goals. Is labor cost reduction a bigger priority than improving time to customer? Is establishing new sales channels more important than SKU proliferation? How a company prioritizes strategic initiatives plays a large part in determining the best order picking system.

Ultimately, operational metrics provide the backbone for the initial data analysis and operational self-assessment. Strategic business initiatives and long-term goals provide the detailed roadmap forward. It’s only when today’s data and tomorrow’s direction are analyzed in unison, that the ideal balance between optimum order fulfillment system performance and maximum return on investment can be achieved.

For more information on the factors to consider when determining the right order fulfillment solution download our white paper.

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