Customers want a personalized and consistent experience across channels, and retailers aim to deliver on that promise within the next 2 years, according to a study presented by enVista, Indianapolis, Ind.
Clarks, the British brand known primarily for its boots, has mostly been quiet on the advertising front for the past 10 years. Despite being sold in 35 countries and routinely being listed as one of the top-selling men’s footwear brands at wholesale, the company has not made advertising a major priority. But it’s now rethinking that approach: On Monday, the brand launched its most widespread — and expensive — campaign to date, along with a significant shift in marketing strategy.
The past few years have been rough for department stores. With Barneys all but gone and even the otherwise strong Nordstrom facing slowing sales, what will happen to New York’s staple department store, Bergdorf Goodman?
It’s really an inoffensive word — externalities — but when it refers to freight transport, it can be quite offensive. The U.N. Conference on Trade and Development (UNCTAD) uses it to describe the external costs that undermine sustainability objectives in freight transport.
enVista, an IT solutions provider provider to small and midsize businesses (SMBs) and enterprises, has embraced ADT Cybersecurity‘s managed security services to safeguard end-customer systems.
If James Dean were still alive, he might be surprised to see that one of his film’s biggest impacts has been on the footwear supply chain.
