All posts by : enVista Marketing

When Angela Gahng started her direct-to-consumer contemporary womenswear brand Almina Concept in August 2017, she was focused on creating high-quality, essential pieces at a reasonable price point. She wanted to be a step above fast-fashion companies like Zara and H&M but more accessible than some of the more high-end contemporary brands, and thought the only way that could happen was to be strictly DTC.

There has long been a gap between the number of men and women occupying business executive roles. Why is the gap so large? Consider this: women make up just under half of the workforce, but only hold about 25% of senior executive positions at U.S. public companies, according to recent research by Catalyst. Furthermore, only about 5% of the leaders of the S&P 500 companies are women. The gender gap is improving, but it’s happening slowly and there’s still a long way to go.

With about a week left before Christmas and Hanukkah, retailers have the opportunity to simplify holiday shopping by offering a seamless omnichannel and stress-free purchase path. Despite the shortening timeframe before the holidays, retailers still have a chance to appeal to procrastinators with last-minute ideas. Delivery is going to be a key differentiator for retailers, whether it is free shipping on online orders or same-day fulfillment driven by bricks-and-mortar inventory.