Unified commerce is a strategy that allows you to centralize any data you have collected about your company’s products and customers on a single platform. Unified commerce platforms are ecommerce platforms that allow organizations to create interconnected systems of customer relationship management, inventory management, mobile commerce e–commerce and more. These systems are used to provide valuable insights on how to improve customer experience across your organization.
A unified commerce platform offers advantages to organizations, such as reducing time spent on integrations across platforms, delivering timely and seamless shopping experiences for your customers and performing inventory management in consistent real time.