Both B2B and B2C companies need to create flawless product experiences to succeed in today’s competitive environment. The modern consumer expects relevant, in-depth and trustworthy product information across multiple platforms. The depth, breadth and availability of this information is what helps the average consumer make purchase decisions.
Unfortunately, many companies with great products forget about this part of the process and present the consumer with product information that is inconsistent or incomplete. This happens when internal teams, such as product management and digital marketing, don’t work from a cohesive vision of the product. When companies don’t collaborate well to manage their product information and branding, they can lose revenue and fail to keep customers engaged enough to build up brand loyalty.
Product information management (PIM) standardizes product content across multiple channels. It helps companies easily synthesize and syndicate cohesive and engaging product information across marketing and sales channels. The right PIM solution allows your organization to speed up workflows, shorten time to market, identify new market opportunities, find and fix data quality issues and deliver a seamless and positive experience for consumers.